LinkedIn SEO Tool Decision Guide: What to Look For
Most people searching for a LinkedIn SEO tool want one outcome: to be found more often by recruiters, clients or peers. Our honest answer is that the right tool depends on the job you need done. For many people, the first job can be done for free by hand. In this guide we split LinkedIn SEO into three jobs: finding keywords, auditing your profile, and tracking visibility. For each one we show what a tool would do and what you can do by hand. We also cover what to ask before you hand over your profile to anyone. Start with the job, not the LinkedIn SEO tool LinkedIn SEO means improving your profile or company page so it ranks higher in LinkedIn's own search results. It can also mean helping your profile and articles show up in Google. Almost every tool on the market does one of three jobs: Keyword research: working out which words people actually type when they look for someone like you. Profile audit: checking your headline, About section, experience and skills against those word...