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LinkedIn SEO Tool Decision Guide: What to Look For

Most people searching for a LinkedIn SEO tool want one outcome: to be found more often by recruiters, clients or peers. Our honest answer is that the right tool depends on the job you need done. For many people, the first job can be done for free by hand. In this guide we split LinkedIn SEO into three jobs: finding keywords, auditing your profile, and tracking visibility. For each one we show what a tool would do and what you can do by hand. We also cover what to ask before you hand over your profile to anyone. Start with the job, not the LinkedIn SEO tool LinkedIn SEO means improving your profile or company page so it ranks higher in LinkedIn's own search results. It can also mean helping your profile and articles show up in Google. Almost every tool on the market does one of three jobs: Keyword research: working out which words people actually type when they look for someone like you. Profile audit: checking your headline, About section, experience and skills against those word...

How to Appear in Google AI Overviews: 6 Mistakes That Keep You Out

If you want to know how to appear in Google AI Overviews, the short answer is this: Google has to be able to index your page, the page has to rank reasonably well, and it needs a clear, specific passage Google can lift and quote. Most pages that never get cited fail on one of those three, usually through a handful of avoidable mistakes. Below we walk through the six mistakes we see most often on small business sites. Each one has a single fix you can apply to a page you already have. Run your page through them in order as a checklist. If you want more on this topic, our guides on showing up in AI answers go deeper on AI search and getting found on Google. Why a page stays out of Google AI Overviews AI Overviews quote passages from pages Google has indexed and trusts. Rankings still matter, but they are not everything. An Ahrefs study of AI Overview citations in March 2026 found that 38% came from the top 10 results and 31% from positions 11 to 100. A page on page three can still be ci...

LinkedIn Article Examples Broken Down by What Each One Does

Most pages that rank for linkedin article examples actually show feed posts: carousels, polls and short hooks. Those are useful, but they are not articles. A LinkedIn article is long-form content written in LinkedIn’s own publishing editor. It has its own URL, a headline, a cover image and a full body, and public articles can be indexed by Google. So instead of a gallery of screenshots, we break the four most useful article types into their working parts: the opening line, the promise, the body and the closing call to action. You leave with a free, reusable skeleton for each type and a simple way to pick the right one for your goal. What LinkedIn article examples should actually teach you Copying a finished article teaches you its topic. It does not teach you why it worked. Structure is the part that transfers from one subject to another, so that is what we dissect. It also helps to be clear about the format. Feed posts are built for speed: a quick take that gets most of its engagement...

LLM SEO: A Beginner's Questions Answered Without Jargon

LLM SEO means making your business and your content easy for AI assistants such as ChatGPT, Gemini, Claude and Perplexity to find, understand and mention when someone asks them a question. It does not replace ordinary search engine optimization. It adds a layer on top of it. For a small business owner the short answer is simple. The things that already help you on Google still matter most: a fast, clear, trustworthy website. The new part is writing complete answers to the questions customers really ask and keeping your business details consistent everywhere they appear. Below we take the questions we hear most often, one at a time, and end each with a one-line takeaway. If you want to keep going afterwards, our free guides to showing up in AI answers cover LinkedIn SEO and AI search in the same plain style. Why does everyone keep talking about LLM SEO, and what does it actually mean? LLM stands for large language model . It is the technology behind chat assistants such as ChatGPT, Ge...

How to Rank on ChatGPT: Questions to Ask Before You Start

Ranking on ChatGPT is not about holding position one in a list of links. It means being the business ChatGPT names, recommends or cites as a source when someone asks a question you can answer. So if you are wondering how to rank on ChatGPT, here is the short answer. Make sure crawlers can read your site, including Bing's index, which ChatGPT's web search draws on. Publish clear pages that answer the exact questions your customers ask. Then get your business mentioned in trusted places beyond your own website. Before you do any of that, settle a few questions first. Is this channel worth your time at all? What do your customers actually type? Can ChatGPT even read your site? Below we walk through eight pre-flight questions. Each one has a short answer and a "what to do next" note, so you can decide whether to start and where. Before you start: is ranking on ChatGPT the right goal for you? We see a lot of small business owners jump into "AI SEO" because it fee...

AI Overview Google: Questions to Ask Before You Change Your Content

If you have searched for anything recently, you have probably seen the AI Overview Google now shows above the usual results: a short AI-generated summary that pulls key points from several pages and answers the question before you scroll. For a business owner, our honest first answer is simple: do not rewrite your content yet. Overviews are built on top of normal search results, so the pages they draw on are mostly pages that already rank. Before you change anything, answer five questions about your customers, your citations and your data. Each one comes with an 'if yes, do this; if no, skip it' rule. If you want to go further afterwards, our free LinkedIn SEO guides cover search and AI answers in more depth. AI Overview Google: why we ask questions before changing anything Is Google search an AI now? Not entirely. Google search still ranks pages using many signals: how unique, current and complete the content is, how it is structured, whether trusted sites link to it, what th...

SEO for ChatGPT: 7 Mistakes Small Businesses Keep Making

"SEO for ChatGPT" means two different things. Some people want to use ChatGPT to do SEO work , such as keyword ideas, title tags and FAQs. Others want their business to show up when someone asks ChatGPT or a similar answer engine for a recommendation. Here is the short answer for small businesses on both: there is no ranking ladder to climb inside a chat answer, and ChatGPT cannot do your SEO for you. What works is simpler and less exciting. Put clear, complete, accurate facts about your business on your own website, answer the questions your customers actually ask, and use ChatGPT as a fast assistant whose output you always check. Below are the seven mistakes we see most often, with a plain fix for each. First, which kind of SEO for ChatGPT are we talking about? One of the ranking guides on this topic defines "SEO for GPT" as optimising content for visibility in GPT-powered language models like ChatGPT, Claude and Gemini. You will also see this called GEO (generat...